Epic Fail: How Blockbuster Could Have Owned Netflix | Variety
But Blockbuster chiefs lacked the vision to see how the industry was shifting under the video rental chain’s feet
It will go down as one of the biggest missed opportunities in the boardroom: Blockbuster deciding not to buy Netflix.
But that’s what could have happened multiple times throughout the early 2000s when Netflix CEO and co-founder Reed Hastings courted a deal with Blockbuster-chief John Antioco to purchase the then DVD-by-mail rental company for $50 million (the company now has a market cap of $19.7 billion).
via Epic Fail: How Blockbuster Could Have Owned Netflix | Variety.