Epic Fail: How Blockbuster Could Have Owned Netflix | Variety

But Blockbuster chiefs lacked the vision to see how the industry was shifting under the video rental chain’s feet

Epic Fail: How Blockbuster Could Have Owned Netflix | Variety

It will go down as one of the biggest missed opportunities in the boardroom: Blockbuster deciding not to buy Netflix.

But that’s what could have happened multiple times throughout the early 2000s when Netflix CEO and co-founder Reed Hastings courted a deal with Blockbuster-chief John Antioco to purchase the then DVD-by-mail rental company for $50 million (the company now has a market cap of $19.7 billion).

via Epic Fail: How Blockbuster Could Have Owned Netflix | Variety.