Netflix just announced a whole new browsing experience for users who access the service on more than half the devices that run it, from game consoles to smart TVs. On the surface it just looks like a sleek new interface upgrade – better images, more integrated program information – but underneath there’s a hint of things to come: the idea that soon, viewers will look at the video-streaming service no differently than they do the guide channel piped in through their living room’s cable box.

via Netflix’s New Look Is a Glimpse at the Future of TV | Underwire | Wired.com.